At the beginning every thing about Future Shop was wrong. It did not have an adequate assortment of products, the displays were unsuitable, the advertising was not suited to the consumer electronics retail industry, and the sales associates compensation was better suited to a wholesale business. To complicate the matters further the competition felt threatened and tried their best to run us out of business as quickly as possible.

In the first year of operation the company made a comparatively large loss. But over time the assortment and store design improved and the company's marketing and compensation system were changed to fit the industry. More importantly the company's management was strengthened and a disciplined and dedicated sales force began to form. Gradually the Company's results improved and this led to the opening of a second store in Vancouver.

Within four years the company covered many of the markets in British Columbia and began expanding into the other provinces. Future Shop entered the Alberta market in 1986, expanded to Manitoba in 1987 and expanded to Ontario in 1988. Having successfully established itself in Ontario the company entered the Quebec and Saskatchewan markets in 1993 and the Maritimes in 1994.

The company entered the U.S. market in the Pacific North West in 1992. However this entry was not successful and the company withdrew from that market.